Page 97 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

31 Use industry publications to collect ideas

I subscribe to lots of magazines. It is often hard to find
the time to read them all but when I do (normally once
per month) I always find practical, helpful business ideas
that I can use in my business.

One of the best magazines I receive every month is a
specialist marketing magazine. It constantly provides me
with a source of ideas to try with my customers and it
keeps me informed about the industry as a whole.

Industry publications can contain the answers to many
problems that you face on a day-to-day basis. For the
minimal cost of a yearly subscription you can be updated
on relevant information including access to surveys con-
ducted by the publication and the industry. These surveys
can often help you plan your marketing, giving answers to
questions like:

• What age group buys my products?
• What is the most successful advertising medium for my

product?
• What products are emerging as market leaders?

Other information that will prove invaluable includes
consumer trends, new products and technology, informa-
tion on overseas markets, general business advice, marketing
tips, possible suppliers of new products etc.

There are few industries that do not have their own
publications to specifically target areas of interest. Often it
is simply a matter of tracking down the publication. Infor-
mation is a powerful business and marketing tool. If you
have better information than your competitors then you
have the advantage. Subscribe today.

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