Page 157 - 100 Great Marketing Ideas (100 Great Ideas)
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Tatoo rapidly became the biggest pager supplier in France, and
followed on to become one of the largest cellphone companies.
In practice
• Identify the primary groups—these are groups of friends and
family.
• This idea works best if your product helps the group to function
better together.
• Consider all the other products the tribe uses so that you can
identify the tribe members, and sell them other things.
148 • 100 GREAT MARKETING IDEAS
