Page 173 - 100 Great Marketing Ideas (100 Great Ideas)
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£3,000 for the would-be pilots—well within the budgets of even the
poorest ultralighter.
In practice
• Identify the point at which the need will appear.
• Do whatever you need to do to be at that point when it happens—
in this case, supply the training aircraft.
• Make it easy for your customers to buy from you.
164 • 100 GREAT MARKETING IDEAS
