Page 51 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• You need to keep very good records, and diarize things well.
• You need something of real value to offer the customers.
• Calculating the appropriate time gap is a matter of considering
the value of the initial purchase, and the type of add-on you
are offering.
• Try to avoid calling it a “courtesy call”—people are wise to it, and
it is bad to start off by lying to your customers.
42 • 100 GREAT MARKETING IDEAS
