Page 6 - 100 Great Marketing Ideas (100 Great Ideas)

67 Communicate in a relevant way 136
68 Develop your brand personality by linking it to a real
138
personality 140
69 Know your customer’s motivations 142
70 Identify your competitors—and learn from them 144
71 Pick the segments nobody else wants 146
72 Pick a card 148
73 Trust your customers to handle their own complaints 150
74 Find the lost tribe 152
75 Find the right partners 154
76 Tailor your products 156
77 Integrate communications 158
78 Share the wealth 160
79 Think small 162
80 Be the expert 164
81 Ads on cars 166
82 Go to the source of customers 168
83 Make your customers laugh 170
84 Focus on the key issue for your customer 172
85 Vary the ambience 174
86 Grab them early 176
87 Be child-friendly 178
88 Understand how you are judged 180
89 Introduce a third alternative 182
90 Place your product 184
91 Specialize to charge a premium 186
92 Develop a separate brand for each market 188
93 Use opinion leaders 190
94 Link to a cause 192
95 Set a sprat to catch a mackerel 194
96 Consider the culture 196
97 Build a new distribution channel 198
98 Use a weblog 200
99 Make buying easy 202
100 Make your product easier to use than everybody else’s