Page 85 - 100 Great Marketing Ideas (100 Great Ideas)

The system of offering credit via the agent continues to this day,
although in a somewhat reduced format: however, it still offers
a potentially useful way forward in times when credit is tight for
most people.

In practice

• Be very sure that the agents really are creditworthy.
• Recruit agents with good social networks if possible—encourage

“party plan” marketing to help this along.

• Be careful not to overstretch your own credit.
• Be prepared to be ruthless in cutting off supplies to agents who

get behind in their payments.

• At the same time, be prepared to advise agents who are having

trouble collecting from their customers.

76 • 100 GREAT MARKETING IDEAS