Page 93 - 100 Great Marketing Ideas (100 Great Ideas)

Of course, people do not buy from any store unless they think that
what is on offer represents value for money, but all supermarkets offer
that: what Morrisons offers is a pleasanter shopping environment
unmatched by other chains.

In practice

• Look at what your competitors are doing, and do something

different.

• Consider the type of business you are in—establishing a

“market” type layout would not suit every store.

• Consider the image you are trying to project. Sophisticated?

Traditional? Low-cost? And act accordingly!

84 • 100 GREAT MARKETING IDEAS