Page 100 - One Thousand Ways to Make $1000

reproduce with all its fine flavor.

She started out with the idea of selling brown bread only but the tie-up with
baked beans was so obvious, it was not long before she was selling both. Her
method of introducing the brown bread was to carry a small case similar to a
typewriter case containing several whole loaves of brown bread and one
sliced loaf. The slices which had been cut in half were offered to each
prospective customer as a sample. The bread was exceptionally good as the
sample proved and before long she had several Friday customers. The baked
beans were deliciously brown and put up in brown earthenware of two sizes,
small and large, depending upon the size of the family ordering. Most of the
women welcomed the idea of a home-cooked meal without any of the fuss of
preparation. They could arrive home from their bridge parties, put the pot of
beans in the oven to warm, slice the bread, fix up a substantial salad, bring
out the pickles and catsup and serve the dessert prepared in the morning
before leaving for the party.

Being a wide-awake person, this woman made up a list of foods with which
brown bread tasted good, such as baked beans, codfish, potato salad, finnan
haddie, etc. She also suggested it for the children’s lunches with a big glass
of milk, as well as sliced, cut in circles or other fancy shapes, and spread with
cheese, to serve at luncheons and parties. Her name, address and telephone
number were typed by her daughter in high school on regular recipe-size
cards and a list of the ways of using brown bread was typed on the back of
the card together with prices. These cards were mailed to friends of
customers (names she secured simply by asking for them), given to prospects
who had shown an interest in her products, and to customers. She also mailed
them to tenants in the buildings where she had customers. Incidentally, she
never missed an opportunity to call on other tenants in a building where a
customer lived.

In addition to this type of business she opened up another field for her brown
bread by calling upon the three hotels in the immediate vicinity, as well as
selling four other hotels in an adjacent neighborhood that catered to more or
less permanent guests who were fussy about their food. Her high school
daughter and 12-year-old son delivered the orders near home while she