Page 24 - One Thousand Ways to Make $1000

atmosphere. Her tea rooms at this time earned as high as $1,684,000 a year.

Then came the depression! In 1932 like many another, Mrs. MacDougall
went broke. The six restaurants went into receivership. Mrs. MacDougall,
however, had fought business difficulties before and came out ahead. She
didn’t cry “stop” now. At the age of sixty-five, she made a comeback and is
now the mistress of a chain of three restaurants. She is again stressing
“atmosphere” in her restaurants and the public is once more putting its stamp
of approval on her undertaking by giving these restaurants its patronage.
Once more Mrs. MacDougall is on her way to making an outstanding
success.

How Otto Schnering Made His First $1,000

I

T WAS back in 1914 that Otto Y. Schnering, then twenty-one years old,
went into business for himself. He had only a few dollars capital. He rented a
little office and established himself as a manufacturers’ agent, struggling
along against unpredictable odds, but gaining business experience. Then
came what he thought to be his real “break.” In 1916 he learned of a
candymaking machine he could buy for $100. “Fortunes have been made in
the candy business,” thought Schnering, so he bought the machine.

The first day the machine was delivered, he put it into operation. He worked
until midnight and made a batch of what he believed to be very fine candy.
The next day he took this candy and arranged with a few shopkeepers to sell
it for him on consignment. Then he returned to his office and made up a
second batch. He was to discover that his candy did not go well. When he
made his second call, very little of it had been sold. This did not discourage
him. He had embarked upon a career as a candy manufacturer. The thing to
do, he figured, was to find out why his candy didn’t sell, and then make
candy that would sell.

Unwittingly, Schnering had made a mistake that thousands of others have
made when they decide to go into any kind of manufacturing business. He