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been made in the financial world have been made by “playing the market
against the crowd.” In other words, never buy when there are more buyers
than sellers, and never sell when there are more sellers than buyers. Buy
when it is the fashion to sell, and sell when it is the fashion to buy. To quote
Herbert N. Casson, a well-known financial writer: “Most people are optimists
during a boom, and pessimists during a depression. It is the natural way. But
the man who makes money is the man who is a pessimist during a boom, and
an optimist during a depression. Always buy from pessimists. Always sell to
optimists.” You can make a lot of money by following this advice when
investing your first thousand.

APPENDICES APPENDIX A
Retail and Wholesale Operating Budgets
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