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Letters That Sell - and Why, by Cameron McPherson. Dartnell, 1930. $3.75.
Mail-Order and Direct-Mail Selling, by S. Roland Hall. McGraw-Hill, 1928.
$5.00.
Mailing Lists. Chapter 30 of the Sales Managers Handbook, by J. C. Aspley.
3rd ed. Dartnell, 1940. $7.50.
Principles of Selling by Mail, by J. H. Picken. McGraw-Hill, 1927. $3.00.
Successful Direct-Mail Methods, by J. K. Crippen. McGraw-Hill, 1936.
$3.50.
SELLING METHODS
(Publications for those who want to make money selling) Periodicals:
How To Sell. 168 N. Michigan Ave., Chicago, Ill. $1.00 a year. (Mo.)
Independent Salesman . 22 E. Twelfth St., Cincinnati, Ohio. 25 cents a year.
(Mo.)
Opportunity Magazine. 620 N. Michigan Ave., Chicago, Ill. $1.00 a year.
(Mo.)
Sample Case. 632 N. Park St., Columbus, Ohio. $1.00 a year. (Mo.)
Specialty Salesman Magazine. 307 N. Michigan Ave., Chicago, Ill. $1.00 a
year. (Mo.)
Books and Pamphlets:
Art of Persuading People , by J. A. Worsham. Harper, 1938. $2.00. Getting
the Most Out of Salesmen, by J. C. Aspley. Dartnell, 1935. $1.50. Go-Giver,
The, by Vash Young. Bobbs-Merrill Co., 724 N. Meridan St.,
Indianapolis, Ind., 1934. $1.50.
How to Deliver a Sales Presentation, by R. C. Borden. Harper, 1938.
$2.00.
How to Get the Order, by Harry Simmons. Harper, 1937. $2.00. How to
Make More Sales, by Harry Simmons. Harper, 1936. $2.00.
How to Win Friends and Influence People , by D. Carnegie. Simon &
Schuster, 1937. $1.96.
How to Win What You Want, by Kenneth Goode. Prentice-Hall, 1939. $2.50.
I Am a Salesman, by Jack Klein. Harper, 1934. $2.50.