Page 55 - One Thousand Ways to Make $1000

and I get those from one of my patients who is a printer.” “It’s a good idea to
patronize the local printers. However, I think you’d

be surprised to know how little it would cost to print up your letterheads and
give you a better quality. My house specializes in standard forms. We handle
big runs of job stuff too, and some small runs, where we can work them in,
but the prices I can quote on letterheads, billheads, cards and envelopes will
surprise you.”

Meanwhile, the doctor was considering the paper stock of the letterhead. His
attitude was that of a man bent upon killing time, rather than that of a person
keenly interested. The price, evidently, didn’t seem so much of a factor.
Johnson watched him closely. He handed him an envelope. “Feel that paper!”
The doctor took it and nodded. “What do you pay for your letterheads, may I
ask?” inquired Johnson. “Oh, I don’t know exactly. Offhand, I’d say it wasn’t
much. Two and a half, or maybe three dollars a thousand. My, but it’s
raining.”

Johnson ignored the doctor’s last comment and handed him a third printing
sample. “Do you order in quantities of five or ten thousand?” he inquired.
“Lord no! Five hundred or a thousand is about all I need.” “Fine,” said
Johnson, “now, which of these sample papers do you like best? Some prefer a
high-grade tinted stock; others like a heavy white paper like this. I can fix
you up with this stock, a thousand letterheads and envelopes to match, with
your name and address printed as on the samples in bold, modern-faced type,
for $20.90—and that price includes both the letterheads and envelopes. That
represents a saving of about two or three dollars on these two items. Shipped
express collect from the plant. You pay me only a small deposit now and the
balance when the job is delivered.”

“How do I know that I’ll get this same quality printing?” the doctor
demanded. “Here is the guarantee,” replied Johnson, “it covers everything.
See? It’s printed on your receipt. I’ll leave it with you—it’s a part and
condition of the order.”

Johnson McCloud left that doctor’s office with a small order and a