Page 129 - Social Media Marketing

Run a Social
Business

Ready to see how the basic building blocks and

II concepts fit together? Part II pulls together the
concepts in Part I and provides a framework for
social business that you can use to get started
quickly. Throughout Part II, “best practices”
are highlighted through examples that show you
how to create and run collaborative organiza-
tions and how to connect them with customers

and stakeholders.

Chapter 5 Social Technology and Business Decisions
Chapter 6 Social Analytics, Metrics, and Measurement
Chapter 7 Five Essential Tips