Page 187 - Social Media Marketing
P. 187
Five Essential Tips
7 This chapter pulls together the three basic things 165
you’ve simply got to get right if you are going to
make effective use of the Social Web in business, ■ ╇ F ive E ssential T ips
along with two behaviors to avoid (and what to
do instead). The chapter concludes with a set of
best practices that will help guide the implementa-
tion of a social media program throughout your
organization.
Chapter Contents
Three Things to Do (and Why)
What Not to Do (and What to Do Instead)
Best Practices in Social Business
