Page 312 - Social Media Marketing

c h a p t e r 11 : ╇ T he S ocial G raph╇ ■Like-Mindedness Drives Association

Within a social network, the relationships that make up the social graph are often
built—especially initially—between people who have some evident characteristic in
common. Twellow, a Twitter utility that allows people to search Twitter based on spe-
cific physical locations or personal/professional interests, is useful for finding potential
members to follow based on a common profession, hometown, or other shared inter-
est. Search Twellow for “Austin, TX” and you’ll find the Twitter profiles for Lance
Armstrong and Whole Foods Market among other Austinites. A typical search of
Twellow (for “Austin, TX”) is shown in Figure€11.2.

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Figure€11.2╇â•T‰ wellow: Twitter Members in Austin