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Social Applications
12 Social applications combine the attraction of social 317
objects, the power of the social graph, and the nat-
ural tendency for people to gather and converse. ■ ╇ S ocial A pplications
Because social applications connect, enable, and
coordinate the interactions of participants within
and across communities and other social networks
to which they belong, they offer a straightforward
way to realize a powerful business presence on the
Social Web. This chapter wraps up Part III with
a look at how to define and implement successful
social applications.
Chapter Contents
What Is a Social Application?
Social Applications Drive Engagement
Get Started: Plan a Social Application
