Page 349 - Social Media Marketing

your brand values). What matters more is that it’s becoming an acceptable way to
spread content. As much as we all pride ourselves on being individuals, a lot of what
we do (and therefore purchase) is driven by what we see others like ourselves doing.

Clicking“Like”on a blog post creates
a“Wall”post inside Facebook where
my friends also see it.

327

Figure 12.2 Facebook’s Like Button ■ SOCIAL APPLICATIONS DRIVE ENGAGEMENT

Facebook Marketing: An Hour a Day

If you’re interested in learning more about how you can use YouTube in business, check out the
newest edition of Chris Treadaway and Mari Smith’s Facebook Marketing: An Hour a Day (Sybex,
2010). You can follow Chris (@ctreada) and Mari (@marismith) on Twitter as well.

Finally, through the basic best practice of ensuring that everything you produce
is easy to share, be sure to include links to the obvious: Twitter, Digg, and similar shar-
ing services can make a big difference in the visibility of the content created by par-
ticipants within your social applications. Include links to these services in everything
you do, and by extension to everything that is created in your applications. Be sure as
well that you create your own presence, where appropriate, in existing social networks,
especially if your customers or stakeholders spend time there. Known as brand out-
posts, these networks are an easy way to extend your presence into the places where
your customers spend time.