Page 125 - Best Digital Marketing Campaigns in the World
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116 The Best Digital Marketing Campaigns in the World
                   the online audience’s intrinsic indifference to online ad placements to really
                   grab their attention.
                   Marketers, if the available budget is there then don’t skimp on your banner
                   ads particularly with a product like Star Trek, which merits a high-tech, explo-
                   sive approach. Also don’t get too lost in the magic of the moment – outstand-
                   ing creativity is ‘energizing’ but it’s still important to stick to the principles of
                   objectives and measurement that we rattle on about throughout both books
                   to date. We chose to include this campaign in the book to show what’s pos-
                   sible with significant investment into exciting display creative, and on that
                   front it scores very well. However, we can not help but feel that stating your
                   target audience as ‘everyone’ is missing the point somewhat.
                  Star Trek’s MTV website takeover.

               Links to campaign creative

                         ●● http://avatarclient.com/extranet/awards/2009/startrek/index.html
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