Page 132 - Best Digital Marketing Campaigns in the World

Shadow Napping 123

Links to campaign creative

●● www.playwithus.co.uk/work/fosters/shadowNapping/shadowNapping.html

Credits

Client l Foster’s
Geographical scope l United Kingdom
Agencies l Play
Campaign contacts l Creative Director: Jon Sharpe
Awards l BIMA: Runner up in Display Advertising

Creative biography
Jon Sharpe

Jon Sharpe, Creative Director,
Play.

Jon studied English at King’s College
London and Education at Cambridge
University before beginning his career in
interactive advertising in the mid-1990s.
After cutting his teeth conceiving
campaigns for brands including Virgin and
United International Pictures, Jon joined
Agency.com in 1999 where he was
appointed Digital Marketing Director.

Jon went on to found the London office of Itraffic in 2001 where he spent
four years leading a multidisciplinary team and delivering award-winning
campaigns for brands including British Airways, Heineken, Wanadoo and
NSPCC. In 2005, Jon co-founded Play with M&C Saatchi and former Itraffic
colleagues Matt Gorzkowski and Ethan Segal. In the past year, Jon’s work has
been awarded by bodies as diverse as Campaign, Revolution Magazine, The
IAB and BIMA, and he regularly features as a judge on various industry awards
panels.