Page 148 - Best Digital Marketing Campaigns in the World
P. 148
139
Case Study 18
lost in space
The challenge
It’s hard for IT managers and developers to keep up with changes to their
software development projects when they work in geographically and organi-
zationally distributed teams. The flexibility and diversity of distributed project
teams has transformed the software development landscape, but the
increased freedom and productivity doesn’t come without its challenges.
Keeping track of who’s working on what, when, and of what still needs to be
done can be tricky for both managers and developers. They need greater vis-
ibility into the team and a better understanding of the process; they need to
know who is responsible for what and to easily see where the project is at!
That’s what IBM’s Rational software technology does and the company
needed a campaign to convince IT managers of its merits.
