Page 155 - Best Digital Marketing Campaigns in the World

146 The Best Digital Marketing Campaigns in the World

Chris Lindau, Creative Director,
Ogilvy New York.

Chris Lindau, Senior Partner, Creative
Director, Ogilvy New York
Over the past 20 years Chris has created
advertising for everything from finance to
fashion to cars to computers. Beginning as
a copywriter in NYC, Chris worked at Lowe
and Partners, as well as Kirshenbaum and
Bond, before landing at Ammirati & Puris.
While at Ammirati, Chris helped launch
several products for Compaq Computer,
applying consumer sensibility to what had previously been a technical
marketplace. Bitten by the technology bug, Chris then headed to FCB in San
Francisco. There he helped launch Excite.com and Amazon.com, being among
the first to use splashy TV efforts to get attention for these then-tiny companies.

For Palm Computing’s inaugural television effort, he showed how a PDA
could introduce strangers on a train by ‘beaming’ contact information. Moving
to Citron Haligman Bedecarre (now AKQA) for the height of the internet boom,
Chris continued promoting internet companies – including one founded by his
wife – using pioneering tactics such as planting models in first class using the
latest laptop to interactive billboards beaming applications and invitations to
Palm users. At Publicis and Hal Riney, Chris created demand for HP printers and
inks by opening a temporary art gallery where consumers could print and mount
their photos. The results and the stories around them became the backbone of
an innovative half-hour programme on how to print – an ‘educational
informercial’.

Chris’s work has earned recognition from industry publications and shows
such as Communication Arts, The One Show, Adweek, ECHO, The SF Show and
Graphis. He has been with Ogilvy for five years now, where he applies his
expertise to the IBM account.