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World Malaria Day Twitter War 169

●● Most re-tweeted message on Twitter for 25 April 2009 was: ‘Every 30
seconds a child dies from malaria. Nets save lives. Support World Malaria
Day = www.malarianomore.org’.

●● A mass awareness effort on Twitter that made World Malaria Day a top
10 most-Tweeted phrase on 25 April.

●● Small dollar donations from individuals on Twitter effectively matched
Ashton’s pledge (of 10,000 nets), and with help from the ‘twitterati’ over
US $500,000 was raised on Twitter alone.

●● As a result of the enormous effort, backed by celebrity Twitter users,
including Anderson Cooper (@AndersonCooper), Sean ‘Diddy’ Combs (@
iamdiddy), Oprah Winfrey (@Oprah), Ryan Seacrest (@RyanSeacrest) and
thousands of non-celeb Twitterers, 89,724 life-saving mosquito nets were
distributed in Africa from January 2010.

●● Individual mosquito net donations came from people spanning 42
countries, moved to do their part in the global effort to end malaria
deaths.

Some high-profile celebrity tweets

Ashton Kutcher (@aplusk): I’m calling to have a check made out for $100,000 to
the Malaria No More Fund

Demi Moore (@mrskutcher): Many of you have been asking so here is the info
on Malaria – http://www.malarianomore.org and you can follow @malarianomore
Thanks so much

Mark Wahlberg (@Mark_Wahlberg): Every 30 seconds a child dies from malaria.
Nets save lives. Support World Malaria Day = https://give.malarianomore.org (via
@aplusk)

Oprah (@oprah) @mrskutcher count me in for 10 thousand nets

Ryan Seacrest (@RyanSeacrest): Ashton got me in for 10,000 nets today… larry
king is in too. Happy friday