Page 34 - Best Digital Marketing Campaigns in the World
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Case Study 1
Dockers 'pants dance'
The challenge
Dockers is a casual clothing brand owned by iconic US company Levi Strauss
& Co. In early 2009, the company launched a brand revitalization campaign
designed to put the Dockers brand front and centre in the minds of active,
professional, tech-savvy males.
Campaign budget
US $100,000.
Target audience
Fashion-conscious consumers in the 18–45 age range, skewing male.
