Page 200 - Duct Tape Marketing

Direct Mail Is an Ideal Target Medium
and Yahoo! alerts that will automatically find and send you everything
that is being said about a school, industry, company, sports team, you
name it. So an industry guru makes a prediction for the future of your
prospect’s industry, and you drop the article in the mail to him. Now
who do you think he is going to remember come order time?

Use your contact database of ideal prospects, set up a schedule of
different types of contact points like the previous example, and then
stick to it. And don’t forget to include your current clients on that list.
Reselling them can lead to more and more business and referrals.

Action Steps

1. Start a swipe file—study and collect successful direct
mail letters.

2. Research sources for your perfect direct mail list.
3. Craft your primary sales offer.

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