Page 221 - Duct Tape Marketing

Duct Tape Marketing

With a Duct Tape Marketing systematic approach to generating
referrals, part two of that equation is done, but let me give you some
more reasons why you should bring referral marketing to the top of
your marketing thinking.

People Love to Give Referrals
If you have any resistance to asking for referrals, you need to know

that people just love to give referrals. They like to feel that maybe they
helped another person grow his or her business. It feels good.

People also like to demonstrate how smart they are. When clients
find a business that provides a solution, makes their life better, or just
plain saves them money, they like to talk about it. They like to tell
anyone who will listen that they got a great deal. So don’t hold back—
ask for referrals. You’re actually doing them a favor.

Great Return on Investment
From a financial sense, referral marketing can get you the best

bang for your buck. Depending on the specific methods you choose,
a referral marketing system can be implemented at very little, if any,
cost. Done correctly, there will always be some cost involved, but
compared to traditional advertising, referral marketing can provide
the greatest return on your investment of time and money.

More Qualified Clients
As long as you have developed your ideal target market and com-

municated who your ideal clients are, then the referrals you receive are
likely to be a much better fit than those generated from some advertis-
ing campaigns.

Borrowed Credibility and Trust
Potential clients are looking to work with firms they can trust.

Frankly, they don’t trust your advertising. They expect that you will

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