Page 59 - Duct Tape Marketing

Duct Tape Marketing

Marketing Purpose Statement: We want to be the archi-
tect that shows builders the only way to work with
architects in design/build contracts.

Talking Logo: We help design/build contractors get to the
first pay request faster.

Core Message: “The Contractor’s Architect.”

2. An electrical contractor heard his clients complain about the
quality of work of other contractors and the lack of timeliness
in completing that work. His primary clients were new home-
builders. New homebuilders hate callbacks and really hate
delays that disrupt the somewhat delicate building schedule.

Marketing Purpose Statement: We want to be known as
the one electrical contractor who will show up when we
say we will and do the work right the first time.

Talking Logo: We help homebuilders eliminate callbacks.
Core Message: “Wired Right on Time.”

3. A window cleaning business realized that many of their com-
petitors were very poorly operated, unprofessional, and not
likely to be around for very long. They wanted their prospects
to understand that not only was window cleaning something
they were good at, but it was also something they were passion-
ate about.

Marketing Purpose Statement: We want people to know
that we treat window cleaning as a profession, and that
our people are true professionals who treat the homes
they enter as they would their own.

Talking Logo: We help homeowners see a better world.
Core Message: “Your Pane Is Our Passion.”

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