Page 65 - Duct Tape Marketing

Duct Tape Marketing

names, a vivid image, or a mascot can all help when it comes to stand-
ing out.

Jennifer Katus of ClearLaunch Consulting, LLC, in Unionville,
Connecticut, needed to build awareness of her company’s name and
contact information among executives with her former employer
so they could reach her if they needed her services. She decided to
capitalize on Daylight Savings Time, so she handed out mugs and
notepads with a tag labeled “Spring forward with ClearLaunch,” a
reminder to turn their clocks ahead the following weekend, and her
Web address. It reinforced her company’s name, Web address, and
image as a clever planner.

Seek Professional Help

A professionally created logo is worth the investment. There are many
ways to get a professional logo created for your organization, particu-
larly after you’ve discovered your ideal customer and core message and
can communicate these elements to a designer.

Look for local graphic design firms that can demonstrate a track
record of small business work, or turn to online services such as
LogoWorks (www.logoworks.com) or crowdsourcing models such as
Crowdspring (www.crowdspring.com).

How to Collaborate with a Graphic Professional
Too often, small business owners abdicate important roles to

so-called professionals with more experience. The problem with this
approach is that nobody has your experience. By that I mean nobody
sleeps, eats, drinks, and dreams your business like you. So, while it’s
usually a good idea to seek the help of professionals, you need to dele­
gate and collaborate to get the best possible result.

One of the most important hats you wear as a business owner

46