Page 15 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 15
Avoid wasting time with ideas that won’t work
Relentlessly test the most important hypotheses underlying your business ideas
in order to reduce the risk of failure. This will allow you to pursue big bold ideas
without having to break the bank. Your processes to shape new ideas will be fit
for the task and complement your existing processes that help you run your
business.
Minimize the risk of a flop.
