Page 163 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 163

5

    Start	with	low	fidelity,	iterate,	and
                      refine.

Refined	prototypes	are	hard	to	throw	away.	Keep	them	rough,	quick,	and	cheap.
Refine	with	increasing	knowledge	about	what	works	and	what	doesn’t.
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