Page 284 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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EXERCISE
10 Questions to Assess Your Value
Proposition
OBJECTIVE
Unearth potential to improve your value proposition
OUTCOME
Value proposition assessment
Use the 10 questions of great value propositions we presented previously to constantly assess the
design of your value propositions. Draw on them to integrate your customer insights. Integrate them
when you decide which prototypes to explore further and test with customers.
Do this exercise online
