Page 32 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Main	challenges

      Get	buy-in	from	top	management.
      Get	access	to	existing	resources.
      Manage	cannibalization.
      Overcome	risk	aversion.
      Overcome	rigid	and	slow	processes.
      Produce	big	wins	to	move	the	needle.
      Manage	career	risk	of	innovators.
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