Page 471 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 471
4 Run experiments.
Start performing the experiments at the top of your list.
Caveat: If your first experiments invalidate your initial hypotheses, you might
have to go back to the drawing board and rethink your ideas. This might render
the remaining Test Cards in your list irrelevant.
Where can I get the most learning the fastest?
