Page 95 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 95
EXERCISE
Map How Your Products and Services Create
Value
OBJECTIVE
Describe explicitly how your products and services
create value
OUTCOME
1 page map of value creation
Instructions
Sketch out the value map of one of your existing value propositions. For
example, use one that targets the customer segment you profiled in the previous
exercise. It’s easier to get started with an existing value proposition. However, if
you don’t have one yet, sketch out how you intend to create value with a new
idea. We will cover the creation of new value propositions more specifically later
on in this book.
For now:
1. Grab the customer profile you previously completed.
2. Download the value map.
3. Grab a set of small sticky notes.
4. Map out how you create value for your customers.
