Page 177 - Professional Search Engine Optimization (SEO)
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Link building 176
because it makes your category pages more relevant to a special topic. In addition,
an "additional resources" link below a related article looks much more useful than a
link that stands on its own.
· Search engines will give your category pages a boost because they contain useful
content with related links. That means that your IBP's link manager category pages
will contain exactly what search engines are looking for.
These features work best if you have a link directory that consists of multiple
pages. If you have all links on a single page then you cannot customize that
much. The category description can contain HTML tags.
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