Page 126 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

If you need widgets, you need to get your widgets from
Watkins Widgets of Wolverhampton. Red widgets, blue
widgets, plastic widgets, steel widgets, whatever the widget,
we have the right widget for all your widget needs.
Sky-high keyword density, subterranean reader engagement.
As they say, you can lead a horse to water, but you can’t make it drink.
In this case, your search engine ranking leads the horse, but it’s the
copy that makes the equine imbibe. Another reason to optimize for
your customer is that they won’t simply check out the top spotted
site, they’ll visit a handful, maybe dozens if the buying decision
warrants it. So focusing only on SEO means you come across badly
when they start reading your copy on the page.

In practice

• Yes, you need to weave your keywords into your copy—in page

titles and tags as well as the body copy itself—but make sure that
the finished page engages the reader once they arrive.

• Try reading your copy aloud. Moronic repetition of keywords will

show up in an instant.

100 GREAT COPYWRITING IDEAS • 117