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CHAPTER 13.2

MAKING PROJECT COMMUNICATION WORK

Everything You Need to Know
about Project Communication

In real estate, it’s “location, location, location.” When it comes to project suc-
cess, the three most important factors are: “communication, communication,
communication.”

Throughout the entire life cycle of the project, it is communication that en-
ables the flow and transfer of knowledge that is essential to project success. In
its earliest stages, it is communication that is the amniotic fluid that sustains the
emerging project and brings the project to life. During the sensitive planning
stages, it is communication that brings out ideas and builds to consensus. Dur-
ing the project execution phase, it is communication that supports and reports
progress, and facilitates corrective action and management decisions as needed.
And at the conclusion of the project, it is communication that spreads the word
about the success of the project and records the knowledge gained and lessons
learned.

Tip When properly handled, good, effective, timely, appro-
priate communication can have an important role in achieving
project success. On the other hand, poor, haphazard, incom-
plete, untimely, and misdirected communication is a recipe for
project failure.

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