Page 179 - Free the Idea Monkey

• Marty Renkis, known for building an online training com-
pany, is now bent on reinventing digital, wireless security
systems at SmartVue.com.

And proving that you don’t even have to go far afield to find new
opportunities:

• Brad Handelman, known for being the largest
manufacturer of bowling bags, is now putting
any high resolution image you want on bowling
pins and balls at: Ontheballbowling.com.

These are not just dreams. They are ideas that were
quickly turned into multimillion-dollar businesses by
people who saw a need, had an idea about how to fill
it, and experimented until they got the formula right.

Entrepreneurs like these should be your role
models because no matter what is happening
in the economy, they constantly ask “what if?”
They are constantly examining—and re-exam-
ining—opportunities most of the people in your
company will overlook. They are early adopters.
They are innovators. They fail quickly and fail
often, but they fail forward. They are risk takers.

164 C H A N G E Y O U R P E R S P E C T I V E , C H A N G E T H E W O R L D