Page 233 - Free the Idea Monkey

Hey all you Idea Monkeys
and (Ring)leaders out there . . .

Be sure to read
our other book.

Brand New:
Solving the Innovation Paradox—
How Great Brands Invent and
Launch New Products, Services,
and Business Models.

It addresses a problem most
companies have — a problem that
is simple and, indeed, paradoxical.

Research shows people like new
products. They want new products.
And, indeed, they go out of their way to search for new products.
Yet companies are truly terrible at providing new products that
meet their needs.

We understand. Heck, solving this paradox is the reason we got
into business in the first place.

That’s why we have taken the rigorous and proven approach to
developing new products, services and business models that we
have developed over the last 20 years and distilled into a simple,
logic-based, three-step model to make their introduction more
efficient (and far less costly).

While (Ring)leaders will love the book because it was written
to cover a proven process and road map, it is a must read for
Idea Monkeys. Why? Because it will save us from ourselves!

––Mike (Idea Monkey) Maddock