Page 90 - Duct Tape Marketing

In this part . . .

Each encounter with your business affects whether a
prospect decides to buy from you or take his busi-
ness elsewhere.

Part II helps you fine-tune every contact point —
from the indelible first impression to each subsequent
communication — so that every marketing act is capable
of building your name into a strong brand and moving
market opinion in the direction that you want it to go.

Each impression you make is a priceless moment to
convince — and amaze — those who deal with your busi-
ness. This part shows you how.