Page 31 - The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage
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Sounds	 fancy,	 but	 it	 wasn’t.	 I	 was	 surprised	 to	 learn	 that	 most	 development
deals	pay	next	to	nothing	and	that	radio	pays	even	less	than	that.	In	reality,	I	was	a
mother	of 	three	driving	back	and	forth	to	NYC,	sleeping	on	friends’	couches	in	the
city,	 coaching	 clients	 on	 the	 side	 to	 make	 the	 ends	 meet,	 leaning	 too	 much	 on
friends	and	family	to	fill	the	childcare	gaps,	and	doing	whatever	I	could	to	make	it
all	work.

    After	 several	 years	 scraping	 by	 in	 the	 media	 business,	 I	 got	 my	 “big	 break.”	 I
was	cast	to	host	a	reality	show	for	FOX.	I	had	visions	of 	magically	solving	all	of
our	financial	problems	by	becoming	a	TV	star.	What	a	joke.	We	shot	a	few	episodes
of 	 a	 show	 called	Someone’s	Gotta	Go,	 and	 then	 the	 network	 tabled	 the	 show.	 In	 an
instant,	 my	 media	 career	 hit	 a	 dead	 end.	 I	 only	 got	 paid	 if 	 we	 were	 shooting.	 I
found	myself 	unemployed	and	locked	into	a	contract	for	ten	months	that	prevented
me	from	pursuing	another	media	job.

    By	 this	 point,	 Chris	 had	 finished	 his	 MBA	 and	 started	 a	 thin	 crust	 pizza
restaurant	 with	 his	 best	 friend	 in	 the	 Boston	 area.	 In	 the	 beginning,	 things	 were
going	 great.	 The	 first	 location	 was	 a	 home	 run,	 the	 company	 won	 Best	 of
Boston™,	multiple	regional	awards,	and	the	pizza	was	fantastic.	They	opened	up	a
second	restaurant	and,	on	the	encouragement	of 	a	large	grocery	chain,	a	wholesale
operation.	On	the	outside,	it	looked	like	business	was	booming.	But	on	the	balance
sheet,	 the	 wheels	 were	 starting	 to	 come	 off.	 They	 had	 expanded	 too	 quickly.	 The
second	 restaurant	 failed	 and	 the	 wholesale	 business	 needed	 more	 cash	 to	 grow.
Things	got	scary	very	fast.

    Like	a	lot	of 	small	business	owners,	we	had	poured	our	home	equity	line	and
life	 savings	 into	 the	 restaurant	 business	 and	 it	 was	 now	 disappearing	 before	 our
eyes.	We	had	no	savings	left	and	the	home	equity	line	was	fully	tapped	out.	Weeks
went	by	without	Chris	getting	paid.	Liens	started	to	hit	our	house.
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