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LiSa SHePHerd
These tactics are indicated in the marketing portfolio:
These are the tactics covered in Part Two.
Ultimately, the dividing line between sales and marketing
isn’t important as long as the sales and marketing teams are
clear on each of their responsibilities. In smaller companies,
this can happen through conversations between the people
involved. In larger companies, it’s often spelled out in the
Marketing Plan and the Business Development Plan. What’s
vital is that between the two groups all important activities are
accounted for.
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© 2012 Lisa Shepherd
