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LiSa SHePHerd

1. Capitalize on Strengths
• Where are you successful? Why? How can this area
grow?
• Are there elements of your offering that clients
particularly value that you could better promote?
• Have you created a new process or product that
perfectly meets customer needs?

2. Diminish Weaknesses
• Where are you losing share or money? Why?
• Are your competitors taking share—which segment are
they focusing on and with what value proposition?
• Can this area be improved or should it be eliminated?
• Are there knowledge and/or capability gaps?

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© 2012 Lisa Shepherd