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Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

This approach gives B2B companies access to marketing
strategy expertise and then resources to execute cost
efficiently. They can provide better marketing results, because
they know what tactics to use and how to implement them.
They’re more accountable than in-house staff because of
the nature of their contracts with clients, and they enable the
company’s management team to devote less time to managing
marketing than would be possible with an in-house solution.
The downside is that they cost more than an in-house marketing
resource on an hour-for-hour basis.

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© 2012 Lisa Shepherd