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Lisa Shepherd

you’ve spoken to several different engineers, gather up
your notes and create content ideas.
As a final step, cross-reference your topic list against upcoming
product launches, your firm’s core competencies, market
trends, and changing customer needs to ensure the topics
are well-aligned with your strategy.
Through this process, create an editorial calendar for the year.
What topics will you cover and when? Should some topics
come before others? Are some topics relevant at particular
times of the year or business cycle?

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© 2012 Lisa Shepherd