Page 174 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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Ok so now I have two products to sell. One is the PDF file of
the event, and the other is the MP3 file of the event. I will
set these two products up as a bundle or the option to buy
either one as a single product, thus I really have two
products. This will be an advantage since some people prefer
visual products, while others prefer audio listening. It also
allows me to have two cheaper priced products as well.

I have also received some testimonials from those that
attended the event. That's great because now I'll use them
to promote the product and add credibility to the product,
myself and my newsletter. Testimonials are a great way to
improve sales conversions.

(Note: If you are selling a product and don't have any
testimonials then you should strive to get some. The easiest
way is to send out a follow up email after a sale. Be sincere
and ask them if they have any questions, and if they like the
product. Also ask them for a testimonial if they respond that
they really like your product.)

If your product is new and you haven't made any sales then
send out evaluation copies to people to give it a try. Ask
them to send you their comments after trying out your
product. Once they send back their comments then simply
ask if you can use their comments as testimonials for your
product.)

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