Page 223 - The Millionaire Mindset
P. 223

Contents

The Ten Realities

6	 The Consumer Mindset Has Changed
10	 The New Sales & Marketing Model
15	 Almost Everything You’ve Learned about Sales and Marketing
	 Should be Forgotten
22	 Traditional Advertising and Marketing No Longer Work
29	 They Don’t Care About You
32	 You Are Perceived to be the Same (Differentiation)
36	 You Are Not Heard Without The Power of Visibility
38	 ‘Slick’ is OUT. Credibility is IN
41	 How Fast You Close Depends on How Well You Start (Authority)
44	 Publishing a Book is The Absolute Best Marketing and Income 		
	 Acceleration Tool In This New Economy

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