Page 230 - The Millionaire Mindset

New Marketing Reality 1

Do consumers trust sales people more or less?
Are they bombarded with marketing messages — more or less?
Are they more demanding today or less?
Do they make more choices or less?

Why bring up what was going on in the mind of consumers during the

reign of Richard Nixon versus George Bush? Because even though the shift
has been enormous, the practices of sales people, entrepreneurs and marketing
departments hasn’t. That’s why they struggle so much. They are using antiquated
methods and strategies to grow their businesses without accounting for the
changes that have obviously taken place in the marketplace.
If you are still using the same old sales and marketing strategies that might have
worked when Johnny Carson was the king of nighttime TV, you’re dead in the
water today. Sadly enough, we will show you how the vast majority of marketers
today have never changed with the times to account for the 10 New Marketing
Realities.

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