Page 261 - The Millionaire Mindset
P. 261
New Marketing Reality 8
If your prospects buy you and buy on trust, then why is product-pushing so
prevalent in your marketing? Whenever you compete strictly on a product basis,
you turn yourself into a commodity and that is not the way to create market
dominance, that’s the way to suffer in the vast wasteland of low fees, shrinking
profits and dismal, ever-shrinking results.
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