Page 3 - Impact Show case Programme

About the Coaching Program

The main aim of this coaching program was to help create more sustainable

businesses and generate work opportunities for Africa’s young people. The

programme was designed to support entrepreneurs to build immediate and

long-term resilience through one-on-one coaching offered to 200 SME leaders

in Ghana, Kenya and Senegal.

This coaching project was part of a larger program, sponsored by Mastercard

Foundation to support more than 8,000 micro, small and medium-sized

enterprises (MSMEs) in Eastern and Western Africa to navigate commercial

challenges created by the COVID-19 pandemic.

The Coaching Hub, worked as an implementation partner for Invest In Africa

(IIA), an enterprise that accelerates the growth of small and medium-sized

enterprises (SMEs) in Africa.

The Business owners who signed up for the coaching program benefited as

follows:

A kickstart workshop about how coaching works

A strategy session to set out clear objectives for their coaching

engagement

Four personalised coaching sessions with a certified coach

A better awareness of what drives business growth

An opportunity to do a deep analysis of their business challenges and tap

into more innovative solutions

A chance to explore new techniques and frameworks to realize their

business goals

An opportunity to improve as the leader of the business

A structured way of being held accountable to develop and implement

practical action plans for their business