Page 7 - flipbook

5(6($5&+ 2%-(&7,9(

7R LGHQWLI\ D VXLWDEOH ZHEVLWH GHVLJQ WR SURPRWH WKH FRPSDQ\ GHWHUPLQH WKH

DGYHUWLVLQJ VWUDWHJLHV RI D FRPSDQ\ LQ SURPRWLQJ D SURGXFW VHUYLFHV DQG SXEOLF
VHUYLFH DQQRXQFHPHQW 36$ LPSOHPHQW WUHQG GHVLJQ LQ SURPRWLQJ SURGXFWV VHUYLFHV

DQG SXEOLF VHUYLFH DQQRXQFHPHQWV DQG LGHQWLI\ FRQVXPHU WDVWHV LQ WHOHYLVLRQ
DGYHUWLVLQJ GHVLJQ

5(6($5&+ 48(67,21

7KH TXHVWLRQQDLUH LV DERXW KRZ FDQ ZHEVLWH GHVLJQ DWWUDFW XVHUV :KLFK

DGYHUWLVLQJ PHGLXP FDQ DWWUDFW XVHUV :KDW W\SH RI GHVLJQ WUHQG WKDW XVHUV SUHIHU LQ
DGYHUWLVLQJ +RZ FDQ WHOHYLVLRQ DGYHUWLVLQJ GHVLJQ FDQ DWWUDFW WKH DWWHQWLRQ XVHU

5(6($5&+ 6&23(

7KH VFRSH RI WKH UHVHDUFK LV OLPLWHG WR WKH UHGHVLJQ ZHEVLWHV DGYHUWLVLQJ WUHQGV

DQG WHOHYLVLRQ DGYHUWLVLQJ FRPDSQLH WKDW KDYH EHHQ VHOHFWHG IRU XVHV DV WKH LQVSLUDWLRQ

DQG LQWHJUDWLRQ LQWR GHVLJQ RI $GYHUWLVLQJ DQG 1HZ 0HGLD

,03257$1&( 2) 5(6($5&+

$GYHUWLVLQJ LV DOZD\V SUHVHQW WKRXJK SHRSOH PD\ QRW EH DZDUH RI LW ,Q WRGD\ V
ZRUOG DGYHUWLVLQJ XVHV HYHU\ SRVVLEOH PHGLD WR JHW LWV PHVVDJH WKURXJK ,W GRHV WKLV

YLD WHOHYLVLRQ SULQW QHZVSDSHUV PDJD]LQHV MRXUQDOV HWF UDGLR SUHVV LQWHUQHW
GLUHFW VHOOLQJ KRDUGLQJV PDLOHUV FRQWHVWV VSRQVRUVKLSV SRVWHUV FORWKHV HYHQWV

FRORXUV VRXQGV YLVXDOV DQG HYHQ SHRSOH HQGRUVHPHQWV 7KXV E\ GRLQJ UHVHDUFK
KHOSV WR LQFUHDVH WKH VDOHV RV 60, FRPSDQLH LQ RUGHU WR SUHVHUYH DQG UHVWRUH 60,

SURGXFWV ,Q DGGLWLRQ LW FDQ VROYH SUREOHP IDFHG E\ WKH RZQHUV RI WKH FRPSDQLHV

HVSHFLDOO\ LQ DGYHUWLVQJ )LQGLQJV IURP WKLV VWXG\ ZLOO FRQWULEXWH WR WKH GLVVHPLQDWLRQ
RI LQIRUPDWLRQ RQ WKH 60, SURGXFWV DPRQJ WKH PRGHUQ VRFLHW\ WRGD\ ,Q IDFW WKH

ϱ